Riding the Wave: The Electric Pushbike Revolution in Australia
Australia’s cycling landscape is undergoing a significant transformation, largely driven by the popularity of electric pushbikes. These eco-friendly, technologically advanced machines are reshaping traditional cycling patterns and driving unprecedented growth in the cycling sales market.
The surge in demand for electric pushbikes has skyrocket the sales by 65% in 2023 compared to the previous year, totalling over 200,000 units sold nationwide. This accounts for 30% of total bicycle sales, up from just 15% the year before. On a global scale, e-bikes market is expected to reach just under 77.3 million e-bikes by 2030. (1)
Their appeal lies in their ability to democratise cycling, making it accessible to a wider demographic of riders, from commuters to fitness enthusiasts. A throng of new riders, many of whom haven’t ridden since childhood, are also responsible for the boom.
Major retailers and online platforms have capitalised on the growing demand for electric pushbikes, offering a wide range of models to cater to diverse preferences and budgets.One of these major retailers is Adventure online, a leading Online Bike Retailer selling the latest E-bikes and top brand of Road, Mountain and Gravel Bikes. For over a decade Adventure Online is using the shipping and logistics services of Avion International Australia.
With a distribution centre stocking over 50,000+ range of products, Adventure Online strive to ship the order the same day.
Michael Rabbets, Sales Manager Adventure Online states: “Selecting a reliable freight forwarding service was pivotal for our business, and Avion Australia proved to be a jackpot find. Their professionalism and efficiency ensure our shipments are handled with care and timely delivery. Team Avions expertise in customs regulations and transportation logistics is making our process seamless and they are genuine commitment to our long-term success.
”Importing e-bikes into Australia involves navigating regulations and logistics to ensure compliance and successful market entry. For seamless transportation, engaging a reliable logistics and shipping service like Avion International Australia is offering is crucial to manage compliance and logistics intricacies along the way.
Alessio Longhi, Key Account Manager Avion International Australia states: “A key consideration when importing e-bikes into Australia is ensuring compliance with regulations, notably regarding power and speed limits. Importers must apply for an advisory notice from DOTARS for e-bikes exceeding 250 watts and 25kph.”
Supply chain management becomes more complicated as trade barriers and customs compliance requirements increase. For example, handling battery packs as dangerous goods, requiring proper declaration and professional packing to meet international carriage standards. Material Safety Data Sheets are essential, providing critical information for emergencies, including class, IMDG code, and UN number.
Alessio continues: “Avion has an in-house business unit specialised in customs clearance operations. We provide expert advice on Australian Customs legislation and obligations regarding the import and export of goods into and out of Australia.”
As the awareness of environmental issues grows and urban congestion worsens, electric pushbikes are poised to play an even greater role in shaping the future of transportation in Australia. The Australian government is highly supportive of electric bicycles and has implemented various policies and initiatives to promote the use of electric bicycles.
In December last year, Tasmania has become the first Australian State to subsidise E-Bike purchases. The program aims to reduce greenhouse gas emissions from transport, particularly from daily commuting and is an initiative of Tasmania’s Climate Change Action Plan 2023-25.
The electric pushbike revolution is reshaping cycling in Australia, driving unprecedented growth in the cycling sales market and offering a sustainable, accessible transportation solution for Australians.
Your Avion International Australia team will identify the best solution for your logistics operations. Contact us today: Avion International Australia
